Cognixion 2021 Logo + Partners

Cognixion 2021

Welcome to COGNIXION 2021, an all-India High-School Virtual Business Conclave.

We put forth a platform for the brightest budding business professionals, from across the country, to demonstrate fine business acumen and forthwith thinking. With two days of startup ideations, intense negotiations and rigorous crises, get ready to bear witness and compete against some of the best students of the country!

Use out opportunities to network, receive feedback from pioneers in the world of business and challenge yourself with life-like simulations.

Prepare to test yourself and truly CREATE, COLLABORATE AND CONQUER!

Registrations Deadline

Note: All Registrations close on 13th June 2021, 11:59 pm.

Catapult Logo

CATAPULT - Sales Pitch

"Marketing is no longer about the stuff that you make, but about the stories you tell."

Catapult, our sales pitch event, will encourage you to tap into your creative side. Pitch the most bizarre products and demonstrate your conviction, by selling your ideas with eloquence and confidence.

Harmless roasting of other products and receiving live feedback on your pitches are just some of the many elements Catapult has in store for you!

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Number of participants per team: 1

1. The Preliminary Round will consist of a written application round and shortlisted participants from that round will participate in a live selection round.
2. The Final Round consists of two rounds, an auction round and a sales pitch and negotiations round. Products will be allotted to the participants on the basis of an auction held on a zoom call. Each participant is allowed to buy only ONE product. Each product will have its base price and highest price limit set from before. Once the participants have bought their respective product, they have to pitch that product to the judges in the next round which is the main Catapult – Sales Pitch event. Each participant will get 1.5 minutes to pitch in their product in front of the judges and the audience. This will be followed by a Q/A and negotiations round for 2 minutes.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Confluence Logo

CONFLUENCE - Joint Venture

"Creativity thrives best when constrained."

Confluence, our Joint Venture event, puts your marketing skills to the test. You’ll be challenged to showcase your creative side: come up with a way to create a product with two absolutely unrelated companies.

In this fun and fast paced event, let your imagination run wild and present your quirkiest business ideas. Our judges look for out-of-the-box thinking and conviction to make a difference.

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Number of participants per team: maximum 2

1. In the preliminary round, companies will be allotted to teams 12 hours prior to their presentations. Teams will have to pitch their joint venture to the investors as an advertisement. The top 6 teams will move on to Round 2.
2. For the final round, two teams will merge together to form a single team and select 2 out of the 4 companies to come up with a product. Teams will be given a theme around which they have to come up with a product and finally present a pitch to the judges. A total of 3 minutes will be given for the team’s pitch, 2 minutes for the questions and answers, and 3 minutes to explain why their product is a better choice compared to the competion.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Caucus Logo

CAUCUS - Panel Discussion

"Knowledge is having the right answer. Intelligence is asking the right question."

Caucus, our Panel discussion with the industry’s leading experts in academia and business, is a chance for young minds to truly indulge in discourse about matters important to them. Listen, learn and have your questions answered by our renowned panelists and steer the course of the discussion!

At the end of all competitive events, Caucus gives you a chance to focus on expanding your knowledge and honing your skills as a true business executive.

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This is our Prize Distribution and Panel Discussion Event. All participants of Cognixion are by default registered for this event.

Caucus is an opportunity for all viewers to experience what lies beyond the classrooms.

After 10-minute opening statements from each panelist, we will break out into as informal discussion amongst them.
The audience will be able send their questions to the event in-charges using the chat feature during the event. These questions will be further relayed to the panelists.

The fun begins here!

Before Cognixion 2021 commences, the organizers will ask for some basic ideas from the viewers.

You can send us your ideas via mail to cognition.2021@gmail.com or you could send them to us through Instagram when we put up a story requesting for it.

** Further details will be communicated via WhatsApp group as and when needed.

Conundrum Logo

CONUNDRUM - Management Consulting

"Management is, above all, a practice where art, science, and craft meet."

Conundrum, our Management Consultancy Event, is where you assume the role of a management consulting firm and provide solutions to crises. The future of the company is in your hands. An eye for detail and a mind that questions is what we are looking for, in Conundrum.

Conundrum requires you to analyze, innovate and help navigate the problems portrayed in the case studies and devise methods to help your clients out.

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Number of participants per team: maximum 2

1. In the preliminary round, the teams will be facilitated with individual case studies 48 hours prior to the event, along with five portfolios of the roles they would assume should they progress to Round 2. Each team will be given 5-6 minutes to pitch their idea, using a PowerPoint presentation or any other suitable visual aid.
2. The qualified teams will progress to the final round wherein the teams will be given respective portfolios. Each team will then assume the role of their respective portfolios and scrutinize the pitches of the other teams in round 1 through the lens of their portfolio, thus, acting as a boardroom for the team being questioned. Each team will be subject to question each team’s presentation on a turn by turn basis. When it is one team’s turn to answer, other teams will be each allotted a 2.5-minute question-answer session each.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Crosshair Logo

CROSSHAIR - Shark Tank

"If opportunity doesn’t knock, build a door."

Crosshair, our start-up event, is where you assume the role of an entrepreneur. Innovate to leave a lasting impression on the world! Prepare to dive into the ‘shark tank’ with your product as bait.

Crosshair is a place for you to test your skills in developing products and make the world believe in your vision!

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Number of participants per team: maximum 2

1. The Preliminary Round will consist of a written application round and shortlisted participants from that round will make a video pitching the ideas they had.
2. In the Final Round, the qualified teams will have to pitch the idea presented earlier to the judges. The teams will be given 15 minutes to present including pitching, questionnaire round, negotiations, and finalising the deal.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Cauldron logo

CAULDRON - Stock Market

"Tactics without strategy is just noise before defeat."

Cauldron, our Stock Market event, let’s you engage in a 5 day trading event. Show us how you grow your money and live the life of a stock broker. Without the risks involved in the actual world, Cauldron is your space to test out a combination of analysis and speculation.

Financial instruments and risks can be daunting to many. A simulated environment is perhaps the best chance for you to hone your skills, before you join the real market.

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Number of participants per team: 1

Trading will start on Monday (21/6/2021) prior to the live events and end 5 days later on Friday (25/6/2021). Investopedia (https://investopedia.com) will be used to simulate the stock market with a purse limit of $100,000 in virtual money. Participants can create trade as per their convenience, however, the orders will be executed when the US markets are open between 7 pm and 1:30 am IST. An orientation session will be conducted to introduce trading on Investopedia.

** Further details will be communicated via WhatsApp group.

Connexions Logo

CONNEXIONS - Social Media

"Engage rather than sell, work as a co-creator not a marketer."

Connexions, our Social Media event, is where you take on the role of an influencer. The importance of Social Media in today’s world cannot be challenged. The ability to get people to view and interact with your content is a skill that businesses are willing to invest in.

Connexions tests your ability to create content, ‘influence’ the masses and gather a following for your ideas.

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Note: Registrations close on 6th June, 2021 at 11:59pm.

Number of participants per team: 1

1. For the preliminary round, participants will be required to re-post a post from the cognixion account on their stories (@cognixeducation), and recursively get their friends to repost it and tag cognix and the participant again. They would have to submit the screenshots of the stories of their friends and those who have reposted the speech on their respective stories along with the number of views they got. Selected participants from the first round will move on to the second and final round.
2. In the final round, participants will have to create a meme, reel, poster, or a regular video where they endorse Cognixion. The material sent by the participants will be posted on Cognix’s account, and the participants will have to drive traffic to their posts.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Canvas Logo

Canvas - Social Entrepreneurship

"The power of Social Entrepreneurship is to identify resources where people only see problems."

Canvas, our video case event, encourages you to explore your entrepreneurial skills, in a post-pandemic world. Assume the role of a social entrepreneur to build business models that aid a community’s problems in innovative ways. In Canvas, join the dots between the aspirations and the needs of the world, to reconstruct our world.

Use your innovative and creative side in this brand new event, combine a community’s history and culture to its present and use your business to unite the world.

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Number of participants per team: maximum 2

1. Each team will be assigned the same student profile and facilitated with a video case by the Directors. They will be required to submit a written application of around 350 words with details of their proposed business (including their budget, other finances, management, the goal of the company, etc.). The shortlisted applicants will then be required to send in a 1.5-minute video giving a brief overview of the business idea proposed in their applications. Around 10-12 teams will be selected to move on to the final round of the event.
2. Based on the scores in the qualifying rounds, the teams progressing to the final round will be given preference in choosing their respective student profiles from the list given to them by the Directors. 48 hours prior to the final event, teams will be given another video case for this round. Participants are expected to prepare presentations with the assistance of PowerPoint presentations or any other visual aid, to present their business ideas. The presentation must be comprehensive, addressing important aspects of their proposed business such as finance, operations, management, strategy, marketing, etc. Each team will be given 5 minutes for their pitch, followed by 2 minutes for cross-questioning by judges, followed by an additional 1 minute given to the other teams to constructively question their business on parameters like financial viability, whether the resources employed are supported by their student profiles, etc.

** Further details will be communicated via WhatsApp group once Preliminary Round Registrations open.

Registrations Deadline

Note: All Registrations close on 13th June 2021, 11:59 pm.

Meet the Team

Available anytime, just reach out to them.....
Dhruv Sadani

Dhruv Sadani

Event In-Charge: Cauldron, Confluence

Logistics: Operations (Tech)

Jahnavi Garg

Jahnavi Garg

Event In-Charge: Conundrum, Catapult

Logistics: Social Media

Kriti Gupta

Kriti Gupta

Event In-Charge: Canvas

Logistics: Operations (Communications)

Arya Vardhan Gupta

Arya Vardhan Gupta

Event In-Charge: Conundrum, Confluence

Logistics: Social Media

Ashwin Subramanian

Ashwin Subramanian

Event In-Charge: Crosshair, Connexions

Logistics: Social Media

Mehul Bhattacharya

Mehul Bhattacharya

Event-in-Charge: Connexions

Logistics: Social Media

Devanshu Choudhary

Devanshu Choudhary

Event In-Charge: Canvas

Aritra Mookherjee

Aritra Mookherjee

Logistics: Operations (Tech)

Dhruv Saraf

Dhruv Saraf

Event-in-Charge: Conundrum, Crosshair

Karan Kapur

Karan Kapur

Event In-Charge: Cauldron

Logistics: Operations (Tech)

Uddhav Beriwala

Uddhav Beriwala

Event-in-Charge: Crosshair, Cauldron

Logistics: Sponsorships

Simran Khanna

Simran Khanna

Event-in-Charge: Crosshair

Logistics: Social Media

Shreyas Sreenivas

Shreyas Sreenivas

Even-in-Charge: Catapult, Cauldron

Logistics: Operations (Tech)

Shria Gupta

Shria Gupta

Even-in-Charge: Confluence, Catapult

Logistics: Social Media

Reva Sharma

Reva Sharma

Event-in-Charge: Conundrum, Canvas

Annika Goenka

Annika Goenka

Event-in-Charge: Connexions

Kushal Kothari

Kushal Kothari

Logistics: Social Media

Meet the Mentors

Guide and Support to our Genius Team at all times.
Eshan Toshniwal

Eshan Toshniwal

The self-proclaimed Operations & Tech Head, Eshan is set to pursue a degree in Computer Science at UC Davis, so that he can make better Zoom links for us! That’s super nice of him, but he actually wishes to make a replacement for Google Forms (you’re also invited to fund ToshniForms).

Arryan Kanodia

Arryan Kanodia

A science student, Arryan soon regretted his choice when he fell in love with Shark Tank. Laziest of the lot, he’s still working hard to become an Industrial Engineer at UIUC. We are sure he will make it to the Tank one day, but probably to sell a book of horrible Hindi punchlines.

Parikshit Roy Chowdhury

Parikshit Roychowdhury

For a person who barely sleeps, Parikshit (aka Pari) finds the energy to talk an awful much (of nonsense). His love for Cognix is so deep that he’s decided to take a gap year and not attend college at all. While he enjoys politics, we hope he never runs in an election – he’s really bad at realizing that nobody wants him to make people stay up at night and work.

Aditi Agarwal

Aditi Agarwal

Kind of our Marketing Head, Aditi prefers preventing us from goofing around, under the pretense of being creative. So, we are glad Aditi will bring order to the chaotic world of Economics, after she finishes college at Denison University. You know you’ve made a ghastly mistake when she decides to scream at you, but be assured that if any pranks are played, she’s the elder sister who’s responsible for it.

Nirmal Agarwal

Nirmal Agarwal

The founder of Cognix and the reason why Cognixion is a reality, finds himself in a tough spot everyday – waking up to a 1000 messages. Nirmal Uncle, a Stanford grad, loves golf and loves his pet Oreo even more. He’s a career counselor because he loves being around youngsters (although we’re sure he questions his own career choice, when he’s subjected to our daily dose of drama). He’s our sounding board, the person we bounce ideas off but most importantly, the man who tries to help us fix our sleep schedules.

Oreo

Our motivation to work! Send dog biscuits for Brownie points 😉